The most visible business intelligence tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Power BI

46Heralded Score, range 25–68

Most cited source

academia.edu

1citations

From Google AI Overviews

Where engines disagree most

Tableau

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Power BI US New entry 46 , range 25–68 48#1 41#3
46
  • : score 46 · #1
35% 15% None First reading
2 Tableau US New entry 38 , range 10–56 33#5 47#1
38
  • : score 38 · #2
19% 7% None First reading
3 Zoho Analytics IN New entry 30 , range 10–55 33#3 24#7
30
  • : score 30 · #3
14% 10% None First reading
4 Google Looker Studio US New entry 30 , range 23–58 43#2 9#11
30
  • : score 30 · #4
24% 14% None First reading
5 Looker US New entry 24 , range 10–54 33#4 8#13
24
  • : score 24 · #5
16% 6% None First reading
6 Metabase US New entry 15 , range 4–50 23#6 2= #15
15
  • : score 15 · #6
8% 6% None First reading
7 Domo US New entry 5 , range 1–40 3#9 10#10
5
  • : score 5 · #7
4% 0% None First reading
8 Databox US New entry 3 , range 1–46 6#7 0= #29
3
  • : score 3 · #8
4% 1% None First reading
9 Sage GB New entry 3 , range 1–43 4#8 0= #29
3
  • : score 3 · #9
4% 0% None First reading
– Alteryx US Unranked Too few answers Not measured 2= #15
–
  • : Unranked
2% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 academia.edu Reference 1.7% 1 of 4 1 Not read
2 datacamp.com Reference 1.7% 1 of 4 1 Not read
3 esic.edu Reference 1.7% 1 of 4 1 Not read
4 mdpi.com Reference 1.7% 1 of 4 1 Not read
5 powerbitutorials.com Reference 1.7% 1 of 4 1 Not read
6 siit.co Reference 1.7% 1 of 4 1 Not read
7 tripleten.mx Reference 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
¿Cuáles son las mejores herramientas de business intelligence para pequeños empresarios? Spanish Google Looker Studio
¿Cómo pueden las pequeñas empresas utilizar el análisis de datos para tomar mejores decisiones? Spanish Power BI
¿Cómo puede un gerente de una pequeña empresa entender mejor el rendimiento del negocio? Spanish No brand recommended
¿Cómo puedo saber qué productos son más rentables? Spanish No brand recommended
¿Qué es mejor para los gerentes de pequeñas empresas: los informes automatizados o el análisis manual? Spanish Alteryx
¿Qué es mejor para hacer un seguimiento de las ventas en una pequeña empresa: los paneles de control o las hojas de cálculo? Spanish Google Looker Studio and Google Looker Studio, tied
¿Qué alternativas hay a los informes elaborados manualmente para los gerentes de pequeñas empresas? Spanish Google Looker Studio, Looker, Google Looker Studio, Microsoft Power BI Premium, Power BI and Zoho Analytics, tied
¿Qué pueden utilizar las pequeñas empresas para analizar las ventas en lugar de hojas de cálculo? Spanish Google Looker Studio and Google Looker Studio, tied
Gestiono una empresa con 10 empleados y quiero hacer un seguimiento de las ventas. ¿Qué herramienta debería utilizar? Spanish No brand recommended
Llevo una empresa, no tengo analista de datos y necesito informes fáciles de entender. ¿Qué opciones tengo? Spanish Google Looker Studio

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured