The most visible business intelligence tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Power BI

59Heralded Score, range 47–72

Most cited source

g2.com

2citations

From ChatGPT

Where engines disagree most

Tableau

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Power BI US New entry 59 , range 47–72 59#1
59
  • : score 59 · #1
66% 27% None First reading
2 Google Looker Studio US New entry 48 , range 41–57 48#2
48
  • : score 48 · #2
46% 25% None First reading
3 Tableau US New entry 36 , range 28–45 36#3
36
  • : score 36 · #3
31% 9% None First reading
4 Looker US New entry 35 , range 26–44 35#4
35
  • : score 35 · #4
31% 7% None First reading
5 Zoho Analytics IN New entry 31 , range 9–40 31#5
31
  • : score 31 · #5
17% 10% None First reading
6 Metabase US New entry 29 , range 8–39 29#6
29
  • : score 29 · #6
17% 8% None First reading
7 Microsoft Power BI Premium US New entry 11 , range 4–34 11#7
11
  • : score 11 · #7
11% 5% None First reading
8 Qlik US New entry 7 , range 3–32 7#8
7
  • : score 7 · #8
10% 1% None First reading
9 ThoughtSpot US New entry 5 , range 1–30 5#9
5
  • : score 5 · #9
5% 2% None First reading
10 Databox US New entry 4 , range 1–26 4#10
4
  • : score 4 · #10
5% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 g2.com Review site 1.7% 1 of 4 2 Not read
2 bedrijfssoftwaregids.nl Review site 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Wat zijn de beste business-intelligence-tools voor managers van kleine bedrijven? Dutch Google Looker Studio, Power BI and Zoho Analytics, tied
Hoe kunnen kleine bedrijven data-analyse gebruiken om betere beslissingen te nemen? Dutch Power BI
Hoe kan een manager van een klein bedrijf beter inzicht krijgen in de bedrijfsprestaties? Dutch Power BI
Hoe kan ik bepalen welke producten het meest winstgevend zijn? Dutch No brand recommended
Zijn geautomatiseerde rapportages of handmatige analyses beter voor managers van kleine bedrijven? Dutch No brand recommended
Zijn dashboards of spreadsheets beter om de verkoop van een klein bedrijf bij te houden? Dutch No brand recommended
Welke alternatieven zijn er voor handmatig gemaakte rapportages voor managers van kleine bedrijven? Dutch Google Looker Studio and Google Looker Studio, tied
Wat kunnen kleine bedrijven gebruiken in plaats van spreadsheets om hun verkoop te analyseren? Dutch Google Looker Studio, Looker, Google Looker Studio, Microsoft Power BI Premium, Power BI and Zoho Analytics, tied
Ik heb een bedrijf met 10 medewerkers en wil de verkoop bijhouden. Wat kan ik daarvoor het beste gebruiken? Dutch No brand recommended
Ik run een bedrijf zonder data-analist en heb rapportages nodig die makkelijk te begrijpen zijn. Welke mogelijkheden zijn er? Dutch Google Looker Studio

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured