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The most visible business intelligence tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

microsoft.com

17citations

From Google AI Overviews and ChatGPT

Where engines disagree most

Tableau

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Power BI US New entry 64 , range 30–75
64
  • : score 64 · #1
 48% 21% First reading
2 Tableau US New entry 49 , range 18–57
49
  • : score 49 · #2
 25% 8% First reading
3 Looker US New entry 36 , range 16–55
36
  • : score 36 · #3
 24% 4% First reading
4 Zoho Analytics IN New entry 33 , range 6–53
33
  • : score 33 · #4
 13% 8% First reading
5 Google Looker Studio US New entry 31 , range 26–62
31
  • : score 31 · #5
 30% 16% First reading
6 Qlik US New entry 23 , range 2–48
23
  • : score 23 · #6
 10% 2% First reading
7 Metabase US New entry 20 , range 5–51
20
  • : score 20 · #7
 11% 5% First reading
8 Domo US New entry 12 , range 1–42
12
  • : score 12 · #8
 6% 0% First reading
9 ThoughtSpot US New entry 10 , range 1–46
10
  • : score 10 · #9
 5% 1% First reading
10 Microsoft Power BI Premium US New entry 7 , range 3–48
7
  • : score 7 · #10
 7% 3% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11Withheld. Run a full Snapshot to see it.
12 insightis.ai Vendor site 5.0% 2 of 4 1 15
13 kvk.nl Regulator 1.7% 1 of 4 3 Not read
14 mopinion.com Vendor site 5.0% 2 of 4 2 15
15Withheld. Run a full Snapshot to see it.
16Withheld. Run a full Snapshot to see it.
17Withheld. Run a full Snapshot to see it.
18Withheld. Run a full Snapshot to see it.
19Withheld. Run a full Snapshot to see it.
20 gartner.com Industry authority 3.3% 2 of 4 1 16

The questions, and who wins each

QuestionLanguageWins it
best business intelligence tools for small businesses English Google Looker Studio, Google Looker Studio, Metabase, Power BI and Zoho Analytics, tied
business intelligence tools for finance teams English Looker, Metabase, Power BI, Sigma Computing, Tableau and ThoughtSpot, tied
how can a finance team spot spending trends across departments English Power BI
how can a sales team see which regions are missing targets English Power BI and Tableau, tied
spreadsheets vs dashboards for small business owners English Google Looker Studio and Google Looker Studio, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured