Leader
57Heralded Score, range 52–63
The most visible business intelligence tools in Europe, October 2026
Most cited source
60citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | | New entry | 4 , range 3–7 | 4#11 | 4
| 5% | 1% | None | First reading | |
| 12 | | New entry | 4 , range 3–7 | 4#12 | 4
| 5% | 0% | | First reading | |
| 13 | | New entry | 4 , range 2–6 | 4#13 | 4
| 3% | 2% | | First reading | |
| 14 | | New entry | 3 , range 2–6 | 3#14 | 3
| 4% | 0% | | First reading | |
| 15 | | New entry | 3 , range 2–5 | 3#15 | 3
| 3% | 0% | | First reading | |
| 16 | | New entry | 2 , range 1–4 | 2#16 | 2
| 2% | 0% | | First reading | |
| 17 | | New entry | 2 , range 1–4 | 2#17 | 2
| 2% | 0% | | First reading | |
| 18 | | New entry | 2 , range 1–4 | 2#18 | 2
| 1% | 1% | | First reading | |
| 19 | | New entry | 2 , range 1–4 | 2#19 | 2
| 1% | 0% | None | First reading | |
| 20 | | New entry | 2 , range 1–3 | 2#20 | 2
| 1% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Consultancy | 2.6% | 1 of 4 | 3 | 5 |
| 12 | | Social | 2.1% | 1 of 4 | 9 | Not read |
| 13 |  instagram.com | Social | 1.7% | 1 of 4 | 10 | Not read |
| 14 | | Industry authority | 2.1% | 3 of 4 | 3 | 16 |
| 15 | | Vendor site | 2.1% | 3 of 4 | 1 | 11 |
| 16 | | Vendor site | 2.1% | 1 of 4 | 4 | Not read |
| 17 | | Regulator | 1.2% | 1 of 4 | 6 | Not read |
| 18 | | Regulator | 1.9% | 1 of 4 | 1 | Not read |
| 19 | | Consultancy | 1.7% | 2 of 4 | 1 | Not read |
| 20 | | Vendor site | 0.7% | 2 of 4 | 7 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| ¿Qué es mejor para hacer un seguimiento de las ventas en una pequeña empresa: los paneles de control o las hojas de cálculo? | Spanish | |
| ¿Qué alternativas hay a los informes elaborados manualmente para los gerentes de pequeñas empresas? | Spanish | |
| ¿Qué pueden utilizar las pequeñas empresas para analizar las ventas en lugar de hojas de cálculo? | Spanish | |
| Gestiono una empresa con 10 empleados y quiero hacer un seguimiento de las ventas. ¿Qué herramienta debería utilizar? | Spanish | No brand recommended |
| Llevo una empresa, no tengo analista de datos y necesito informes fáciles de entender. ¿Qué opciones tengo? | Spanish | |
| best business intelligence tools for small businesses | English | |
| business intelligence tools for finance teams | English | |
| how can a finance team spot spending trends across departments | English | |
| how can a sales team see which regions are missing targets | English | No brand recommended |
| spreadsheets vs dashboards for small business owners | English | |
Each engine's top three
Google AI Mode
Gemini
Google AI Overviews
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.