The most visible business intelligence tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Power BI

57Heralded Score, range 52–63

Most cited source

reddit.com

29citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Zoho Analytics

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Power BI US New entry 57 , range 52–63 57#1
57
  • : score 57 · #1
60% 30% First reading
2 Google Looker Studio US New entry 45 , range 43–48 45#2
45
  • : score 45 · #2
40% 24% First reading
3 Tableau US New entry 36 , range 34–40 36#3
36
  • : score 36 · #3
32% 11% First reading
4 Looker US New entry 34 , range 31–37 34#4
34
  • : score 34 · #4
27% 8% First reading
5 Zoho Analytics IN New entry 34 , range 31–37 34#5
34
  • : score 34 · #5
20% 15% None First reading
6 Metabase US New entry 25 , range 14–32 25#6
25
  • : score 25 · #6
14% 9% First reading
7 Microsoft Power BI Premium US New entry 11 , range 8–24 11#7
11
  • : score 11 · #7
10% 6% None First reading
8 Databox US New entry 6 , range 4–9 6#8
6
  • : score 6 · #8
6% 2% None First reading
9 ThoughtSpot US New entry 5 , range 3–7 5#9
5
  • : score 5 · #9
4% 2% None First reading
10 Qlik US New entry 4 , range 3–7 4#10
4
  • : score 4 · #10
5% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 reddit.com Community 6.2% 2 of 4 18 9
2 quora.com Community 1.0% 1 of 4 4 Not read
3 producthabits.com Community 0.7% 1 of 4 1 Not read
4 medium.com Community 0.5% 1 of 4 2 Not read
5 devopsschool.org Community 0.2% 1 of 4 1 Not read
6 excel.tv Community 0.2% 1 of 4 1 Not read
7 finpresso.com Community 0.2% 1 of 4 1 Not read
8 flerlagetwins.com Community 0.2% 1 of 4 1 Not read
9 propulsebyca.fr Community 0.2% 1 of 4 1 Not read
10 superfounder.co Community 0.2% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
cele mai bune instrumente de business intelligence pentru managerii firmelor mici Romanian Google Looker Studio, Google Looker Studio, Power BI and Zoho Analytics, tied
analiză de date pentru decizii mai bune în firme mici Romanian Google Looker Studio and Google Looker Studio, tied
cum poate un manager de firmă mică să înțeleagă mai bine rezultatele afacerii Romanian No brand recommended
cum să identifici ce produse aduc cel mai mare profit Romanian No brand recommended
rapoarte automate sau analiză manuală pentru managerii firmelor mici Romanian No brand recommended
tablouri de bord sau foi de calcul pentru urmărirea vânzărilor în firme mici Romanian Google Looker Studio and Google Looker Studio, tied
alternative la rapoartele făcute manual pentru managerii firmelor mici Romanian Power BI
înlocuitori pentru foile de calcul în analiza vânzărilor firmelor mici Romanian Google Looker Studio, Google Looker Studio and Zoho Analytics, tied
sunt manager într-o firmă cu 10 angajați și vreau să urmăresc vânzările Romanian No brand recommended
conduc o firmă fără analist de date și am nevoie de rapoarte ușor de înțeles Romanian Google Looker Studio, Google Looker Studio and Power BI, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured