The most visible business intelligence tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Power BI

57Heralded Score, range 52–63

Most cited source

youtube.com

60citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Zoho Analytics

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
11 Sage GB New entry 4 , range 3–7 4#11
4
  • : score 4 · #11
5% 1% None First reading
12 Domo US New entry 4 , range 3–7 4#12
4
  • : score 4 · #12
5% 0% First reading
13 Sigma Computing US New entry 4 , range 2–6 4#13
4
  • : score 4 · #13
3% 2% First reading
14 Oracle US New entry 3 , range 2–6 3#14
3
  • : score 3 · #14
4% 0% First reading
15 Geckoboard GB New entry 3 , range 2–5 3#15
3
  • : score 3 · #15
3% 0% First reading
16 SAP Analytics Cloud DE New entry 2 , range 1–4 2#16
2
  • : score 2 · #16
2% 0% First reading
17 IBM Cognos CA New entry 2 , range 1–4 2#17
2
  • : score 2 · #17
2% 0% First reading
18 Julius AI US New entry 2 , range 1–4 2#18
2
  • : score 2 · #18
1% 1% First reading
19 MyReport FR New entry 2 , range 1–4 2#19
2
  • : score 2 · #19
1% 0% None First reading
20 ChatFin New entry 2 , range 1–3 2#20
2
  • : score 2 · #20
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 turingbi.com Consultancy 2.6% 1 of 4 3 5
12 facebook.com Social 2.1% 1 of 4 9 Not read
13 instagram.com Social 1.7% 1 of 4 10 Not read
14 gartner.com Industry authority 2.1% 3 of 4 3 16
15 ovaledge.com Vendor site 2.1% 3 of 4 1 11
16 pipedrive.com Vendor site 2.1% 1 of 4 4 Not read
17 gov.uk Regulator 1.2% 1 of 4 6 Not read
18 oecd.org Regulator 1.9% 1 of 4 1 Not read
19 demskigroup.com Consultancy 1.7% 2 of 4 1 Not read
20 hubspot.es Vendor site 0.7% 2 of 4 7 Not read

Questions asked

QuestionLanguageMost recommended
Quali sono i migliori strumenti di business intelligence per chi gestisce una piccola impresa? Italian Power BI
Come possono le piccole imprese usare l’analisi dei dati per prendere decisioni migliori? Italian Power BI
Come può chi gestisce una piccola impresa capire meglio come sta andando l’attività? Italian No brand recommended
Come posso capire quali prodotti sono più redditizi? Italian No brand recommended
Per chi gestisce una piccola impresa sono meglio i report automatici o le analisi manuali? Italian No brand recommended
Per tenere traccia delle vendite di una piccola impresa, sono meglio le dashboard o i fogli di calcolo? Italian Google Looker Studio and Google Looker Studio, tied
Quali alternative ci sono ai report preparati manualmente per chi gestisce una piccola impresa? Italian Google Looker Studio, Google Looker Studio and Power BI, tied
Cosa possono usare le piccole imprese al posto dei fogli di calcolo per analizzare le vendite? Italian Google Looker Studio, Power BI and Tableau, tied
Gestisco un’azienda con 10 dipendenti e voglio tenere traccia delle vendite. Cosa mi consigliate? Italian No brand recommended
Gestisco un’azienda, non ho un analista di dati e mi servono report facili da capire. Quali opzioni ho? Italian Google Looker Studio and Google Looker Studio, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured