Leader
57Heralded Score, range 52–63
The most visible business intelligence tools in Europe, October 2026
Most cited source
60citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | | New entry | 4 , range 3–7 | 4#11 | 4
| 5% | 1% | None | First reading | |
| 12 | | New entry | 4 , range 3–7 | 4#12 | 4
| 5% | 0% | | First reading | |
| 13 | | New entry | 4 , range 2–6 | 4#13 | 4
| 3% | 2% | | First reading | |
| 14 | | New entry | 3 , range 2–6 | 3#14 | 3
| 4% | 0% | | First reading | |
| 15 | | New entry | 3 , range 2–5 | 3#15 | 3
| 3% | 0% | | First reading | |
| 16 | | New entry | 2 , range 1–4 | 2#16 | 2
| 2% | 0% | | First reading | |
| 17 | | New entry | 2 , range 1–4 | 2#17 | 2
| 2% | 0% | | First reading | |
| 18 | | New entry | 2 , range 1–4 | 2#18 | 2
| 1% | 1% | | First reading | |
| 19 | | New entry | 2 , range 1–4 | 2#19 | 2
| 1% | 0% | None | First reading | |
| 20 | | New entry | 2 , range 1–3 | 2#20 | 2
| 1% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Consultancy | 2.6% | 1 of 4 | 3 | 5 |
| 12 | | Social | 2.1% | 1 of 4 | 9 | Not read |
| 13 |  instagram.com | Social | 1.7% | 1 of 4 | 10 | Not read |
| 14 | | Industry authority | 2.1% | 3 of 4 | 3 | 16 |
| 15 | | Vendor site | 2.1% | 3 of 4 | 1 | 11 |
| 16 | | Vendor site | 2.1% | 1 of 4 | 4 | Not read |
| 17 | | Regulator | 1.2% | 1 of 4 | 6 | Not read |
| 18 | | Regulator | 1.9% | 1 of 4 | 1 | Not read |
| 19 | | Consultancy | 1.7% | 2 of 4 | 1 | Not read |
| 20 | | Vendor site | 0.7% | 2 of 4 | 7 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Are dashboards or spreadsheets better for tracking sales in a small business? | English | |
| What are some alternatives to creating reports manually for small business managers? | English | |
| What can small businesses use instead of spreadsheets to analyse sales? | English | |
| I run a business with 10 employees and want to track sales. What should I use? | English | No brand recommended |
| I run a business without a data analyst and need easy-to-understand reports. What are my options? | English | |
| best business intelligence tools for small businesses | English | |
| business intelligence tools for finance teams | English | |
| how can a finance team spot spending trends across departments | English | |
| how can a sales team see which regions are missing targets | English | |
| spreadsheets vs dashboards for small business owners | English | |
Each engine's top three
Google AI Mode
Gemini
Google AI Overviews
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.