The most visible business cybersecurity tools in Germany, October 2026

October 2026 · 15 questions asked from Germany in German and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Where engines disagree most

SentinelOne

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Microsoft Defender US New entry 62 , range 48–74 62#1
62
  • : score 62 · #1
53% 44% None First reading
2 Bitdefender RO New entry 38 , range 31–47 38#2
38
  • : score 38 · #2
27% 18% None First reading
3 Microsoft 365 Business Premium US New entry 37 , range 31–47 37#3
37
  • : score 37 · #3
31% 13% None First reading
4 Sophos GB New entry 33 , range 14–42 33#4
33
  • : score 33 · #4
21% 12% None First reading
5 CrowdStrike US New entry 31 , range 9–40 31#5
31
  • : score 31 · #5
20% 7% None First reading
6 ESET SK New entry 21 , range 6–37 21#6
21
  • : score 21 · #6
15% 6% None First reading
7 SentinelOne US New entry 17 , range 6–36 17#7
17
  • : score 17 · #7
16% 3% None First reading
8 Huntress US New entry 7 , range 3–32 7#8
7
  • : score 7 · #8
6% 6% None First reading
9 Norton Small Business US New entry 6 , range 2–31 6#9
6
  • : score 6 · #9
7% 2% None First reading
– Acronis SG Unranked Too few answers Not measured
–
  • : Unranked
3% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 antivirusaz.com Media 1.7% 1 of 4 1 Not read
2 chip.de Media 1.7% 1 of 4 1 Not read
3 cybersecuritynews.com Media 1.7% 1 of 4 1 Not read
4 enterprisenetworkingplanet.com Media 1.7% 1 of 4 1 Not read
5 geekchamp.com Media 1.7% 1 of 4 1 Not read
6 inc.com Media 1.7% 1 of 4 1 Not read
7 mdrcost.com Media 1.7% 1 of 4 1 Not read
8 security-insider.de Media 1.7% 1 of 4 1 Not read
9 techradar.com Media 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best endpoint security tools for small businesses English Bitdefender and Huntress, tied
protect company laptops from malware for small businesses English Bitdefender
how can a small business protect employee computers from cyberattacks English Microsoft Defender
how to stop malware from infecting company laptops English Microsoft Defender
managed endpoint protection vs in-house security for it teams English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured