The most visible customer support tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Zendesk

55Heralded Score, range 45–69

Most cited source

dupple.com

2citations

From ChatGPT

Where engines disagree most

HubSpot Service Hub

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Zendesk US New entry 55 , range 45–69 55#1
55
  • : score 55 · #1
63% 22% First reading
2 Freshdesk US New entry 50 , range 41–66 50#2
50
  • : score 50 · #2
52% 26% First reading
3 Help Scout US New entry 40 , range 33–50 40#3
40
  • : score 40 · #3
31% 21% First reading
4 Intercom US New entry 38 , range 31–48 38#4
38
  • : score 38 · #4
34% 13% First reading
5 HubSpot Service Hub US New entry 33 , range 14–42 33#5
33
  • : score 33 · #5
22% 10% None First reading
6 Zoho Desk IN New entry 33 , range 14–42 33#6
33
  • : score 33 · #6
22% 10% None First reading
7 Front US New entry 32 , range 11–41 32#7
32
  • : score 32 · #7
20% 10% First reading
8 Missive CA New entry 20 , range 6–36 20#8
20
  • : score 20 · #8
17% 3% None First reading
9 Hiver US New entry 13 , range 4–35 13#9
13
  • : score 13 · #9
10% 7% None First reading
10 Tidio US New entry 10 , range 4–34 10#10
10
  • : score 10 · #10
9% 6% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 dupple.com Media 3.3% 1 of 4 1 8
2 beltstack.com Media 1.7% 1 of 4 1 Not read
3 informs.org Media 1.7% 1 of 4 1 Not read
4 modernvisual.au Media 1.7% 1 of 4 1 Not read
5 rework.com Media 1.7% 1 of 4 1 Not read
6 thedigitalprojectmanager.com Media 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Wat is de beste klantenservicesoftware voor supportteams? Dutch Freshdesk, Help Scout and HubSpot Service Hub, tied
Welke tools voor klantenservice zijn het beste voor kleine teams? Dutch Freshdesk, Help Scout and Zendesk, tied
Hoe kan een supportteam klanten sneller helpen? Dutch Zendesk
Hoe kan ik klantverzoeken beheren zonder berichten over het hoofd te zien? Dutch Freshdesk, HubSpot Service Hub and Zendesk, tied
Kan een klein team klanten beter helpen via e-mail of chat? Dutch No brand recommended
Is geautomatiseerde of handmatige klantenservice beter voor teams? Dutch No brand recommended
Wat zijn alternatieven voor het beheren van klantverzoeken via e-mail? Dutch Freshdesk
Wat zijn alternatieven voor het handmatig beantwoorden van klantvragen? Dutch No brand recommended
Ik werk in een supportteam van drie. Hoe kunnen we meer verzoeken afhandelen? Dutch Zendesk
Ik heb een klein bedrijf en wil klanten via e-mail en chat antwoorden. Welke tool kan ik het beste gebruiken? Dutch Crisp, Freshdesk, Help Scout and Tidio, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured