The most visible customer support tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Zendesk

51Heralded Score, range 28–72

Where engines disagree most

Help Scout

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Aircall FR Unranked Too few answers Not measured 2= #41
–
  • : Unranked
0% 0% First reading
– Amadeus Max for Travelers ES Unranked Too few answers Not measured 0= #44
–
  • : Unranked
0% 0% None First reading
– Atera IL Unranked Too few answers Not measured 0= #44
–
  • : Unranked
0% 0% None First reading
– Aunoa ES Unranked Too few answers Not measured 0= #44
–
  • : Unranked
0% 0% None First reading
– Belco NL Unranked Too few answers Not measured 0= #44
–
  • : Unranked
0% 0% None First reading
– Bitrix24 US Unranked Too few answers Not measured 14= #13
–
  • : Unranked
3% 0% None First reading
– BOTfriends DE Unranked Too few answers Not measured 0= #44
–
  • : Unranked
0% 0% None First reading
– Botmind FR Unranked Too few answers Not measured 0= #44
–
  • : Unranked
0% 0% None First reading
– Botpress CA Unranked Too few answers Not measured 0= #44
–
  • : Unranked
0% 0% None First reading
– Brevo FR Unranked Too few answers Not measured 0= #44
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 supportbee.com Vendor site 3.3% 2 of 4 2 Not read
12 tajo.io Vendor site 3.3% 1 of 4 2 Not read
13 wiley.com Reference 1.7% 1 of 4 2 Not read
14 xurrent.com Vendor site 3.3% 1 of 4 1 9
15 youtube.com Social 1.7% 1 of 4 2 Not read
16 awedesk.com Vendor site 1.7% 1 of 4 1 Not read
17 beltstack.com Media 1.7% 1 of 4 1 Not read
18 byteleaders.nl Consultancy 1.7% 1 of 4 1 Not read
19 cflowapps.com Vendor site 1.7% 1 of 4 1 Not read
20 combell.com Vendor site 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Wat is de beste klantenservicesoftware voor supportteams? Dutch Freshdesk, Freshworks, Help Scout and HubSpot Service Hub, tied
Welke tools voor klantenservice zijn het beste voor kleine teams? Dutch Freshdesk, Help Scout and Zendesk, tied
Hoe kan een supportteam klanten sneller helpen? Dutch Zendesk
Hoe kan ik klantverzoeken beheren zonder berichten over het hoofd te zien? Dutch Freshdesk, HubSpot Service Hub and Zendesk, tied
Kan een klein team klanten beter helpen via e-mail of chat? Dutch No brand recommended
Is geautomatiseerde of handmatige klantenservice beter voor teams? Dutch No brand recommended
Wat zijn alternatieven voor het beheren van klantverzoeken via e-mail? Dutch Freshdesk
Wat zijn alternatieven voor het handmatig beantwoorden van klantvragen? Dutch No brand recommended
Ik werk in een supportteam van drie. Hoe kunnen we meer verzoeken afhandelen? Dutch Zendesk
Ik heb een klein bedrijf en wil klanten via e-mail en chat antwoorden. Welke tool kan ik het beste gebruiken? Dutch Crisp, Freshdesk, Help Scout and Tidio, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured