The most visible customer support tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Zendesk

53Heralded Score, range 49–59

Where engines disagree most

HubSpot Service Hub

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Zendesk US New entry 53 , range 49–59 53#1
53
  • : score 53 · #1
61% 22% First reading
2 Freshdesk US New entry 48 , range 45–53 48#2
48
  • : score 48 · #2
48% 25% First reading
3 Help Scout US New entry 40 , range 37–44 40#3
40
  • : score 40 · #3
33% 20% First reading
4 Intercom US New entry 39 , range 36–43 39#4
39
  • : score 39 · #4
34% 15% First reading
5 HubSpot Service Hub US New entry 34 , range 31–37 34#5
34
  • : score 34 · #5
23% 12% First reading
6 Front US New entry 32 , range 26–35 32#6
32
  • : score 32 · #6
21% 9% First reading
7 Zoho Desk IN New entry 29 , range 17–33 29#7
29
  • : score 29 · #7
16% 9% First reading
8 Tidio US New entry 17 , range 9–30 17#8
17
  • : score 17 · #8
13% 6% First reading
9 Crisp FR New entry 11 , range 8–24 11#9
11
  • : score 11 · #9
11% 5% First reading
10 Gorgias US New entry 9 , range 6–19 9#10
9
  • : score 9 · #10
8% 5% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 wiley.com Reference 1.4% 1 of 4 4 Not read
12 xurrent.com Vendor site 2.1% 1 of 4 1 10
13 linkedin.com Social 1.7% 1 of 4 7 Not read
14 tajo.io Vendor site 1.4% 1 of 4 8 Not read
15 apogea.fr Consultancy 1.4% 3 of 4 2 9
16 ibm.com Vendor site 1.7% 3 of 4 4 Not read
17 sciencedirect.com Reference 1.2% 1 of 4 4 Not read
18 serif.ai Vendor site 1.7% 2 of 4 2 Not read
19 cloudtalk.io Vendor site 1.4% 3 of 4 6 Not read
20 initdesk.com Vendor site 1.4% 2 of 4 1 5

Questions asked

QuestionLanguageMost recommended
Qual è il miglior software di assistenza clienti per i team di supporto? Italian Freshdesk and Intercom, tied
Quali sono i migliori strumenti di assistenza clienti per i piccoli team? Italian Help Scout
Come può un team di supporto rispondere più rapidamente ai clienti? Italian No brand recommended
Come posso gestire le richieste dei clienti senza perdermi nessun messaggio? Italian Missive
Per un piccolo team, è meglio offrire assistenza ai clienti via email o chat? Italian No brand recommended
Per i team è meglio un’assistenza clienti automatizzata o gestita manualmente? Italian No brand recommended
Quali sono le alternative alla gestione delle richieste dei clienti via email? Italian Freshdesk, HubSpot Service Hub, Intercom and Zendesk, tied
Quali sono le alternative a rispondere manualmente alle domande dei clienti? Italian No brand recommended
Gestisco l’assistenza in un team di tre persone. Come possiamo gestire più richieste? Italian Zendesk
Ho una piccola impresa e voglio rispondere ai clienti via email e chat. Quale strumento dovrei usare? Italian Help Scout

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured