The most visible customer support tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Zendesk

53Heralded Score, range 49–59

Where engines disagree most

HubSpot Service Hub

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
21 HelpSpot US New entry 2 , range 1–4 2#21
2
  • : score 2 · #21
1% 1% None First reading
22 Kustomer US New entry 2 , range 1–4 2#22
2
  • : score 2 · #22
2% 0% First reading
23 Pylon US New entry 2 , range 1–4 2#23
2
  • : score 2 · #23
2% 0% First reading
24 ManyChat US New entry 2 , range 1–4 2#24
2
  • : score 2 · #24
2% 0% None First reading
25 LiveChat PL New entry 2 , range 1–4 2#25
2
  • : score 2 · #25
2% 0% First reading
26 Brevo FR New entry 2 , range 1–4 2#26
2
  • : score 2 · #26
1% 0% None First reading
27 ServiceNow US New entry 2 , range 1–3 2#27
2
  • : score 2 · #27
1% 0% First reading
28 Tawk.to US New entry 2 , range 1–3 2#28
2
  • : score 2 · #28
1% 1% First reading
29 Happyfox US New entry 2 , range 1–3 2#29
2
  • : score 2 · #29
1% 0% None First reading
30 Jitbit Help Desk New entry 2 , range 1–3 2#30
2
  • : score 2 · #30
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 wiley.com Reference 1.4% 1 of 4 4 Not read
12 xurrent.com Vendor site 2.1% 1 of 4 1 10
13 linkedin.com Social 1.7% 1 of 4 7 Not read
14 tajo.io Vendor site 1.4% 1 of 4 8 Not read
15 apogea.fr Consultancy 1.4% 3 of 4 2 9
16 ibm.com Vendor site 1.7% 3 of 4 4 Not read
17 sciencedirect.com Reference 1.2% 1 of 4 4 Not read
18 serif.ai Vendor site 1.7% 2 of 4 2 Not read
19 cloudtalk.io Vendor site 1.4% 3 of 4 6 Not read
20 initdesk.com Vendor site 1.4% 2 of 4 1 5

Questions asked

QuestionLanguageMost recommended
cel mai bun software de suport clienți pentru echipele de suport Romanian Freshdesk
instrumente de suport clienți pentru echipele mici Romanian Freshdesk
cum poate o echipă de suport să răspundă mai repede clienților Romanian No brand recommended
cum să gestionezi solicitările clienților fără să pierzi niciun mesaj Romanian Crisp, Freshdesk, Front, HubSpot Service Hub, ManyChat and Zendesk, tied
suport clienți prin e-mail sau chat pentru echipe mici Romanian Help Scout
suport clienți automatizat sau gestionat manual pentru echipe Romanian Freshdesk, Gorgias, Help Scout, HubSpot Service Hub, Intercom, Tidio and Zendesk, tied
alternative la gestionarea solicitărilor clienților prin e-mail Romanian HubSpot Service Hub and Zendesk, tied
alternative la răspunsul manual la întrebările clienților Romanian Intercom and Zendesk, tied
sunt manager de suport într-o echipă de 3 persoane; cum gestionăm mai multe solicitări Romanian No brand recommended
conduc o firmă mică și vreau să răspund clienților de pe e-mail și chat Romanian Crisp, Freshdesk, HubSpot Service Hub, Tidio and Zendesk, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured