Heralded
Start free trial
Heralded

The most visible customer support tools on ChatGPT, October 2026

October 2026 · 12 questions asked in English, worldwide · ChatGPT · 24 answers read

Leader

Zendesk

100%of answers name it

Where engines disagree most

One engine

This page reads ChatGPT only. Set Engine to All to compare them.

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
1 Zendesk US 95 , range 85–98 100% 83% First reading
= 2 Freshdesk US 90 , range 78–96 88% 79% First reading
= 2 Intercom US 90 , range 78–96 88% 79% First reading
4 Salesforce Service Cloud US 65 , range 43–79 58% 38% First reading
= 5 Gorgias US 55 , range 39–76 50% 33% First reading
= 5 Help Scout US 55 , range 39–76 54% 29% First reading
7 Zoho Desk IN 48 , range 35–72 46% 25% First reading
8 HubSpot Service Hub US 46 , range 33–71 42% 25% First reading
9 Front US 44 , range 32–69 38% 25% First reading
10 Dixa DK 27 , range 13–44 13% 13% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 intercom.com Brand site 62.5% 1 of 4 23 16
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7 dupple.com Media 25.0% 1 of 4 1 8
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best customer support software for a e-commerce company English Freshdesk, Gladly, Gorgias, Intercom, Richpanel and Zendesk, tied
customer support software recommendations for a head of support English Freshdesk, Front, Intercom and Zendesk, tied
top customer support software English Freshdesk, Gorgias, Help Scout, HubSpot Service Hub, Intercom and Zendesk, tied
how to choose customer support software English No brand recommended
what to look for in customer support software English No brand recommended
customer support software for a team of 20 to 200 English Freshdesk, Help Scout, Intercom and Zendesk, tied
customer support software that integrates with Slack English Intercom and Zendesk, tied
customer support software with GDPR-compliant hosting English Dixa, Freshdesk, Intercom and Zendesk, tied
customer support software for travel English Freshdesk and Zendesk, tied
most reliable customer support software English Freshdesk, Intercom, Salesforce Service Cloud and Zendesk, tied

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured