Leader
77Heralded Score, range 49–86
The most visible CRM tools in Spain, October 2026
Most cited source
4citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
They agree
Every engine names the same top three.
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 77 , range 49–86 | 85#1 | 64#1 | 77
| 62% | 43% | | First reading | |
| 2 | | New entry | 61 , range 39–80 | 74#2 | 38#5 | 61
| 49% | 33% | | First reading | |
| 3 | | New entry | 54 , range 29–74 | 59#3 | 46#3 | 54
| 40% | 23% | | First reading | |
| 4 | | New entry | 43 , range 15–57 | 35#4 | 56#2 | 43
| 21% | 9% | | First reading | |
| 5 | | New entry | 16 , range 3–48 | 10#7 | 26= #7 | 16
| 10% | 2% | | First reading | |
| 6 | | New entry | 14 , range 1–46 | 5#13 | 29#6 | 14
| 4% | 4% | | First reading | |
| 7 | | New entry | 14 , range 4–49 | 21#5 | 1= #28 | 14
| 9% | 4% | | First reading | |
| 8 | | New entry | 9 , range 1–46 | 7#10 | 13#13 | 9
| 6% | 2% | | First reading | |
| 9 | | New entry | 7 , range 3–47 | 12#6 | 0= #35 | 7
| 6% | 4% | | First reading | |
| 10 | | New entry | 7 , range 2–47 | 9#8 | 3= #22 | 7
| 6% | 3% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Media | 6.7% | 2 of 4 | 1 | 17 |
| 2 | | Media | 5.0% | 1 of 4 | 1 | 15 |
| 3 | | Media | 3.3% | 2 of 4 | 2 | 13 |
| 4 | | Media | 5.0% | 2 of 4 | 3 | Not read |
| 5 | | Media | 3.3% | 1 of 4 | 1 | 7 |
| 6 | | Media | 3.3% | 1 of 4 | 1 | 6 |
| 7 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 8 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 9 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 10 | | Media | 1.7% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| ¿Cuál es el mejor software CRM para pequeñas empresas? | Spanish | |
| Gestión de las relaciones con los clientes para pequeñas empresas | Spanish | |
| ¿Cómo puede una pequeña empresa hacer un seguimiento de las conversaciones con sus clientes? | Spanish | |
| ¿Cómo puedo evitar perder oportunidades de venta después del primer contacto? | Spanish | |
| Seguimiento manual de ventas o CRM para equipos pequeños | Spanish | |
| Correos electrónicos y hojas de cálculo o CRM para equipos de ventas pequeños | Spanish | |
| Alternativas a las hojas de cálculo para hacer un seguimiento de los clientes potenciales | Spanish | |
| Alternativas al seguimiento manual de clientes para pequeñas empresas | Spanish | |
| Tengo una empresa de cinco personas. ¿Qué CRM puedo usar para gestionar a mis clientes? | Spanish | |
| Dirijo un equipo de ventas de tres personas y queremos hacer un seguimiento de nuestros contactos. | Spanish | |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.