The most visible CRM tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

HubSpot

77Heralded Score, range 49–86

Most cited source

youtube.com

30citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Clay US Unranked Too few answers Not measured 0= #35
–
  • : Unranked
0% 0% None First reading
– ClientNest Unranked Too few answers Not measured 0= #35
–
  • : Unranked
0% 0% None First reading
– Close US Unranked Too few answers Not measured 0= #35
–
  • : Unranked
1% 0% None First reading
– cobra CRM DE Unranked Too few answers Not measured 0= #35
–
  • : Unranked
0% 0% None First reading
– Coevera US Unranked Too few answers Not measured 0= #35
–
  • : Unranked
0% 0% None First reading
– combit CRM DE Unranked Too few answers Not measured 0= #35
–
  • : Unranked
0% 0% None First reading
– Copper US Unranked Too few answers Not measured 26= #7
–
  • : Unranked
3% 2% First reading
– Creatio US Unranked Too few answers Not measured 21= #10
–
  • : Unranked
1% 1% First reading
– CRM AMC Standard Unranked Too few answers Not measured 0= #35
–
  • : Unranked
0% 0% None First reading
– Dex Unranked Too few answers Not measured 0= #35
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 20.0% 2 of 4 25 Not read
2 linkedin.com Social 3.3% 1 of 4 6 Not read
3 reddit.com Community 8.3% 3 of 4 5 Not read
4 google.com Vendor site 6.7% 1 of 4 3 2
5 innowise.com Consultancy 6.7% 2 of 4 1 6
6 recursosparapymes.com Media 6.7% 2 of 4 1 17
7 emailtooltester.com Consultancy 5.0% 1 of 4 1 8
8 evaluaria.es Media 5.0% 1 of 4 1 15
9 hackceleration.com Consultancy 5.0% 3 of 4 2 6
10 opentix.es Consultancy 5.0% 2 of 4 1 4

Questions asked

QuestionLanguageMost recommended
¿Cuál es el mejor software CRM para pequeñas empresas? Spanish HubSpot, Pipedrive and Zoho CRM, tied
Gestión de las relaciones con los clientes para pequeñas empresas Spanish HubSpot, Pipedrive, Salesforce and Zoho CRM, tied
¿Cómo puede una pequeña empresa hacer un seguimiento de las conversaciones con sus clientes? Spanish HubSpot
¿Cómo puedo evitar perder oportunidades de venta después del primer contacto? Spanish HubSpot
Seguimiento manual de ventas o CRM para equipos pequeños Spanish HubSpot
Correos electrónicos y hojas de cálculo o CRM para equipos de ventas pequeños Spanish HubSpot and Pipedrive, tied
Alternativas a las hojas de cálculo para hacer un seguimiento de los clientes potenciales Spanish Pipedrive
Alternativas al seguimiento manual de clientes para pequeñas empresas Spanish HubSpot
Tengo una empresa de cinco personas. ¿Qué CRM puedo usar para gestionar a mis clientes? Spanish HubSpot and Pipedrive, tied
Dirijo un equipo de ventas de tres personas y queremos hacer un seguimiento de nuestros contactos. Spanish HubSpot and Pipedrive, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured