Leader
79Heralded Score, range 71–85
The most visible CRM tools in Netherlands, October 2026
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 79 , range 71–85 | 79#1 | 79
| 92% | 46% | None | First reading | |
| 2 | | New entry | 75 , range 64–83 | 75#2 | 75
| 80% | 46% | None | First reading | |
| 3 | | New entry | 48 , range 39–63 | 48#3 | 48
| 44% | 28% | None | First reading | |
| 4 | | New entry | 35 , range 23–45 | 35#4 | 35
| 24% | 14% | None | First reading | |
| 5 | | New entry | 31 , range 9–40 | 31#5 | 31
| 20% | 8% | None | First reading | |
| 6 | | New entry | 23 , range 7–37 | 23#6 | 23
| 17% | 5% | None | First reading | |
| 7 | | New entry | 10 , range 4–34 | 10#7 | 10
| 11% | 4% | None | First reading | |
| 8 | | New entry | 8 , range 3–33 | 8#8 | 8
| 8% | 5% | None | First reading | |
| 9 | | New entry | 7 , range 3–32 | 7#9 | 7
| 8% | 4% | None | First reading | |
| 10 | | New entry | 6 , range 2–31 | 6#10 | 6
| 7% | 3% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
No answer cited a source of this type (Reference).
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Wat is de beste CRM-software voor kleine bedrijven? | Dutch | |
| Klantrelatiebeheer voor kleine bedrijven | Dutch | |
| Hoe kan een klein bedrijf gesprekken met klanten bijhouden? | Dutch | |
| Hoe voorkom ik dat ik leads kwijtraak na het eerste contact? | Dutch | No brand recommended |
| Handmatige verkoopregistratie of een CRM voor kleine teams? | Dutch | |
| E-mails en spreadsheets of een CRM voor kleine salesteams? | Dutch | |
| Alternatieven voor spreadsheets om leads bij te houden | Dutch | |
| Alternatieven voor het handmatig bijhouden van klanten voor kleine bedrijven | Dutch | |
| Ik heb een bedrijf met vijf medewerkers. Welk CRM kan ik gebruiken om mijn klanten te beheren? | Dutch | |
| Ik geef leiding aan een salesteam van drie personen en wil dat we onze contacten bijhouden. | Dutch | |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.