Leader
73Heralded Score, range 48–82
The most visible CRM tools in Netherlands, October 2026
Most cited source
9citations
From ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | 0= #40 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #40 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #40 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 6#21 | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #40 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #40 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #40 | –
| 1% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #40 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #40 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #40 | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Vendor site | 3.3% | 1 of 4 | 1 | 1 |
| 12 | | Media | 3.3% | 2 of 4 | 1 | 16 |
| 13 | | Vendor site | 3.3% | 1 of 4 | 1 | Not read |
| 14 | | Consultancy | 3.3% | 1 of 4 | 1 | 9 |
| 15 | | Review site | 3.3% | 1 of 4 | 1 | 7 |
| 16 | | Regulator | 1.7% | 1 of 4 | 2 | Not read |
| 17 | | Directory | 3.3% | 2 of 4 | 1 | 9 |
| 18 | | Vendor site | 3.3% | 1 of 4 | 1 | 11 |
| 19 | | Vendor site | 3.3% | 2 of 4 | 1 | 3 |
| 20 | | Vendor site | 3.3% | 2 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Wat is de beste CRM-software voor kleine bedrijven? | Dutch | |
| Klantrelatiebeheer voor kleine bedrijven | Dutch | |
| Hoe kan een klein bedrijf gesprekken met klanten bijhouden? | Dutch | |
| Hoe voorkom ik dat ik leads kwijtraak na het eerste contact? | Dutch | No brand recommended |
| Handmatige verkoopregistratie of een CRM voor kleine teams? | Dutch | |
| E-mails en spreadsheets of een CRM voor kleine salesteams? | Dutch | |
| Alternatieven voor spreadsheets om leads bij te houden | Dutch | |
| Alternatieven voor het handmatig bijhouden van klanten voor kleine bedrijven | Dutch | |
| Ik heb een bedrijf met vijf medewerkers. Welk CRM kan ik gebruiken om mijn klanten te beheren? | Dutch | |
| Ik geef leiding aan een salesteam van drie personen en wil dat we onze contacten bijhouden. | Dutch | |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.