The most visible CRM tools in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

HubSpot

61Heralded Score, range 46–83

Most cited source

youtube.com

14citations

From Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Bigin IN Unranked Too few answers Not measured 7= #9
–
  • : Unranked
2% 0% None First reading
– Bonsai US Unranked Too few answers Not measured 4= #26
–
  • : Unranked
2% 0% None First reading
– BSI Customer Suite CH Unranked Too few answers Not measured 0= #38
–
  • : Unranked
0% 0% None First reading
– CAS genesisWorld DE Unranked Too few answers Not measured 0= #38
–
  • : Unranked
0% 0% None First reading
– CentralStationCRM DE Unranked Too few answers Not measured 0= #38
–
  • : Unranked
0% 0% None First reading
– ChetsCRM Unranked Too few answers Not measured 0= #38
–
  • : Unranked
0% 0% None First reading
– Cirqll NL Unranked Too few answers Not measured 0= #38
–
  • : Unranked
0% 0% None First reading
– Clay US Unranked Too few answers Not measured 0= #38
–
  • : Unranked
0% 0% None First reading
– Clientify ES Unranked Too few answers Not measured 0= #38
–
  • : Unranked
1% 0% None First reading
– ClientNest Unranked Too few answers Not measured 0= #38
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 callbell.eu Vendor site 1.7% 1 of 4 2 Not read
12 captverse.com Vendor site 3.3% 1 of 4 1 Not read
13 crmnewspaper.com Media 3.3% 1 of 4 1 10
14 crmpartners.it Consultancy 3.3% 1 of 4 1 2
15 deepser.com Vendor site 3.3% 2 of 4 2 Not read
16 grammarly.com Vendor site 1.7% 1 of 4 2 Not read
17 managerads.it Vendor site 3.3% 1 of 4 1 10
18 notion.com Vendor site 1.7% 1 of 4 2 Not read
19 quora.com Community 3.3% 1 of 4 2 Not read
20 softwareglimpse.com Review site 3.3% 1 of 4 1 1

Questions asked

QuestionLanguageMost recommended
Qual è il miglior software CRM per le piccole imprese? Italian Pipedrive
Gestione delle relazioni con i clienti per le piccole imprese Italian HubSpot and Pipedrive, tied
Come può una piccola impresa tenere traccia delle conversazioni con i clienti? Italian HubSpot and Pipedrive, tied
Come posso evitare di perdere contatti commerciali dopo il primo contatto? Italian No brand recommended
Monitoraggio manuale delle vendite o CRM per i piccoli team? Italian HubSpot
Email e fogli di calcolo o CRM per i piccoli team di vendita? Italian HubSpot
Quali alternative ai fogli di calcolo ci sono per tenere traccia dei potenziali clienti? Italian HubSpot
Quali alternative ci sono alla gestione manuale dei clienti per le piccole imprese? Italian HubSpot and Pipedrive, tied
Ho un'azienda con cinque dipendenti. Quale CRM posso usare per gestire i clienti? Italian HubSpot, Pipedrive and Zoho CRM, tied
Coordino un team di vendita di tre persone e vorrei che tenessimo traccia dei nostri contatti. Italian HubSpot

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured