The most visible CRM tools on Google AI Mode, October 2026

October 2026 · 12 questions asked in English, worldwide · Google AI Mode · 24 answers read

Leader

HubSpot

92%of answers name it

Most cited source

youtube.com

21citations

From Google AI Mode

Where engines disagree most

One engine

This page reads Google AI Mode only. Set Engine to All to compare them.

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
= 1 HubSpot US 82 , range 71–90 92% 50% None First reading
= 1 Pipedrive US 82 , range 70–90 88% 54% None First reading
3 Salesforce US 77 , range 59–86 83% 42% None First reading
4 Zoho CRM IN 73 , range 49–84 67% 46% None First reading
5 Freshsales US 34 , range 19–50 21% 17% None First reading
6 Insightly US 32 , range 17–48 21% 13% None First reading
7 ActiveCampaign US 27 , range 13–44 13% 13% None First reading
= 8 Attio GB 23 , range 11–42 13% 8% None First reading
= 8 Copper US 23 , range 11–42 13% 8% None First reading
= 10 Microsoft Dynamics 365 US 16 , range 3–37 13% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

No answer cited a source of this type (Reference).

The questions, and who wins each

QuestionLanguageWins it
best CRM software for a SaaS company English Attio, Close, HubSpot, Pipedrive, Salesforce and Zoho CRM, tied
CRM software recommendations for a sales director English Copper, HubSpot, Pipedrive, Salesforce and Zoho CRM, tied
top CRM software English HubSpot, Pipedrive, Salesforce and Zoho CRM, tied
how to choose CRM software English Creatio, Freshsales, HubSpot, Less Annoying CRM, NetHunt CRM, Pipedrive, Salesforce and Zoho CRM, tied
what to look for in CRM software English No brand recommended
CRM software for a team of 20 to 200 English HubSpot, Insightly, Pipedrive and Zoho CRM, tied
CRM software that integrates with Gmail English Streak
CRM software with GDPR-compliant hosting English Pipedrive
CRM software for manufacturing English Pipedrive
most reliable CRM software English Salesforce

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured