The most visible CRM tools on Gemini, October 2026

October 2026 · 12 questions asked in English, worldwide · Gemini · 24 answers read

Leader

HubSpot

79%of answers name it

Most cited source

google.com

33citations

From Gemini

Where engines disagree most

One engine

This page reads Gemini only. Set Engine to All to compare them.

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
1 HubSpot US 83 , range 71–92 79% 67% First reading
2 Salesforce US 65 , range 43–79 54% 42% First reading
3 Zoho CRM IN 62 , range 42–78 54% 38% First reading
4 Pipedrive US 52 , range 37–75 46% 33% First reading
5 Microsoft Dynamics 365 US 39 , range 27–60 33% 17% First reading
6 monday CRM IL 34 , range 20–50 25% 13% First reading
7 Close US 27 , range 13–44 13% 13% First reading
= 8 Bigin IN 20 , range 10–40 13% 4% None First reading
= 8 Pipeline CRM US 20 , range 11–39 17% 0% First reading
10 Joyus ConvergeHub Sales CRM US 16 , range 3–37 13% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.com Brand site 8.3% 1 of 4 1 11
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5 folk.app Brand site 4.2% 1 of 4 1 0
6 insightly.com Brand site 4.2% 1 of 4 1 0
7 pipelinecrm.com Brand site 4.2% 1 of 4 1 0

The questions, and who wins each

QuestionLanguageWins it
best CRM software for a SaaS company English Close, HubSpot, Pipedrive and Salesforce, tied
CRM software recommendations for a sales director English HubSpot, Microsoft Dynamics 365 and monday CRM, tied
top CRM software English HubSpot, Pipedrive, Salesforce and Zoho CRM, tied
how to choose CRM software English No brand recommended
what to look for in CRM software English No brand recommended
CRM software for a team of 20 to 200 English HubSpot
CRM software that integrates with Gmail English HubSpot
CRM software with GDPR-compliant hosting English HubSpot and Zoho CRM, tied
CRM software for manufacturing English Creatio, HubSpot, Microsoft Dynamics 365, NetSuite CRM, Pipedrive, Salesforce and Zoho CRM, tied
most reliable CRM software English Salesforce

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured