The most visible CRM tools in France, October 2026

October 2026 · 15 questions asked from France in French and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

HubSpot

76Heralded Score, range 44–84

Most cited source

youtube.com

12citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Axonaut

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Firmao PL Unranked Too few answers Not measured 0= #35
–
  • : Unranked
0% 0% None First reading
– Fresha GB Unranked Too few answers Not measured 0= #35
–
  • : Unranked
0% 0% None First reading
– GEDYS IntraWare DE Unranked Too few answers Not measured 0= #35
–
  • : Unranked
0% 0% None First reading
– Gold-Vision GB Unranked Too few answers Not measured 0= #35
–
  • : Unranked
0% 0% None First reading
– Hello Office NL Unranked Too few answers Not measured 0= #35
–
  • : Unranked
0% 0% None First reading
– HighLevel US Unranked Too few answers Not measured 0= #35
–
  • : Unranked
1% 0% First reading
– Holded ES Unranked Too few answers Not measured 0= #35
–
  • : Unranked
0% 0% None First reading
– HoneyBook US Unranked Too few answers Not measured 0= #35
–
  • : Unranked
1% 0% First reading
– Infor CRM US Unranked Too few answers Not measured 0= #35
–
  • : Unranked
0% 0% None First reading
– Initiative CRM Unranked Too few answers Not measured 3= #29
–
  • : Unranked
1% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 15.0% 2 of 4 11 Not read
2 reddit.com Community 10.0% 3 of 4 8 Not read
3 rappli.fr Vendor site 10.0% 1 of 4 2 9
4 francenum.gouv.fr Regulator 3.3% 1 of 4 4 8
5 independant.io Unclassified 5.0% 1 of 4 2 15
6 apogea.fr Consultancy 5.0% 1 of 4 3 Not read
7 axisconsulting.io Consultancy 5.0% 3 of 4 1 9
8 cnil.fr Regulator 1.7% 1 of 4 3 Not read
9 comtonet.fr Consultancy 5.0% 2 of 4 1 Not read
10 fastlancer.org Directory 5.0% 3 of 4 2 10

Questions asked

QuestionLanguageMost recommended
Quel est le meilleur logiciel CRM pour les petites entreprises ? French Axonaut
La gestion de la relation client pour les petites entreprises French Axonaut, HubSpot, Pipedrive, Sellsy and Zoho CRM, tied
Comment une petite entreprise peut-elle suivre ses échanges avec ses clients ? French HubSpot
Comment éviter de perdre des prospects après un premier contact ? French No brand recommended
Suivi manuel des ventes ou CRM pour les petites équipes ? French HubSpot and Pipedrive, tied
E-mails et tableurs ou CRM pour les petites équipes commerciales ? French HubSpot and Pipedrive, tied
Quelles alternatives aux tableurs pour suivre les prospects ? French HubSpot and noCRM.io, tied
Quelles alternatives au suivi manuel des clients pour les petites entreprises ? French Brevo
J’ai une entreprise de cinq personnes. Quel CRM puis-je utiliser pour gérer mes clients ? French HubSpot
Je dirige une équipe commerciale de trois personnes et je voudrais que nous suivions nos contacts. French HubSpot

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured