The most visible CRM tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

HubSpot

74Heralded Score, range 55–81

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 74 , range 55–81 81#1 63#1
74
  • : score 74 · #1
60% 36% First reading
2 Pipedrive US New entry 62 , range 47–75 73#2 42#4
62
  • : score 62 · #2
50% 29% First reading
3 Zoho CRM IN New entry 47 , range 31–63 51#3 41#5
47
  • : score 47 · #3
33% 21% First reading
4 Salesforce US New entry 40 , range 24–50 32#4 54#2
40
  • : score 40 · #4
19% 6% First reading
5 monday CRM IL New entry 22 , range 7–46 17#5 32#6
22
  • : score 22 · #5
12% 3% First reading
6 Zendesk Sell US New entry 17 , range 5–30 2#25 43#3
17
  • : score 17 · #6
4% 2% First reading
7 Freshsales US New entry 12 , range 5–42 11#6 15#8
12
  • : score 12 · #7
7% 4% First reading
8 Microsoft Dynamics 365 US New entry 8 , range 1–29 2#35 19#7
8
  • : score 8 · #8
3% 1% None First reading
9 Capsule CRM GB New entry 8 , range 4–36 8#8 7#14
8
  • : score 8 · #9
6% 3% First reading
10 Bigin IN New entry 7 , range 4–36 8#7 6#16
7
  • : score 7 · #10
6% 3% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 bedrijfssoftwaregids.nl Review site 1.4% 1 of 4 3 15
2 stacknota.com Review site 1.9% 1 of 4 2 3
3 business.com Review site 1.7% 1 of 4 2 Not read
4 g2.com Review site 1.2% 1 of 4 1 Not read
5 stackfyi.com Review site 1.2% 1 of 4 2 Not read
6 appvizer.it Review site 0.7% 1 of 4 2 8
7 expertsure.com Review site 0.7% 1 of 4 1 9
8 pymestools.com Review site 0.7% 1 of 4 1 6
9 softwareglimpse.com Review site 0.7% 1 of 4 1 1
10 thesubscriptionguide.com Review site 0.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
cel mai bun software crm pentru firme mici Romanian HubSpot and Pipedrive, tied
gestionarea relațiilor cu clienții pentru firme mici Romanian Bigin, HubSpot, oCRM, Pipedrive and Zoho CRM, tied
cum poate o firmă mică să urmărească discuțiile cu clienții Romanian HubSpot
cum să nu pierd clienții potențiali după primul contact Romanian No brand recommended
urmărirea manuală a vânzărilor vs crm pentru echipe mici Romanian HubSpot and Pipedrive, tied
e-mailuri și foi de calcul vs crm pentru echipe de vânzări mici Romanian HubSpot and Pipedrive, tied
alternative la foile de calcul pentru urmărirea clienților potențiali Romanian HubSpot and Pipedrive, tied
alternative la evidența manuală a clienților pentru firme mici Romanian HubSpot
sunt proprietarul unei firme cu cinci angajați, ce crm pot folosi pentru clienți Romanian HubSpot and Pipedrive, tied
conduc o echipă de vânzări de trei persoane și vreau să urmărim contactele Romanian HubSpot and Pipedrive, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured