The most visible CRM tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

HubSpot

81Heralded Score, range 78–83

Most cited source

youtube.com

98citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Maximizer CA Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Medians CRM AI-Powered Laravel System Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Mefi CRM Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Meta CRM Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Mokapen IT Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– NetSuite CRM US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Nutshell US Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– oCRM Unranked Too few answers Not measured
–
  • : Unranked
0% 1% None First reading
– Oracle CX Sales US Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Oryanoo FR Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 13.1% 2 of 4 60 Not read
2 reddit.com Community 7.9% 3 of 4 25 7
3 linkedin.com Social 3.6% 2 of 4 18 Not read
4 techradar.com Media 4.3% 4 of 4 7 11
5 hackceleration.com Consultancy 3.3% 4 of 4 2 6
6 axisconsulting.io Consultancy 3.1% 3 of 4 1 9
7 airtable.com Community 1.9% 2 of 4 6 1
8 slack.com Vendor site 2.9% 2 of 4 1 8
9 europa.eu Regulator 0.7% 1 of 4 9 Not read
10 bedrijfssoftwaregids.nl Review site 1.4% 1 of 4 3 15

Questions asked

QuestionLanguageMost recommended
best crm software for small business sales teams English Pipedrive and Zoho CRM, tied
crm tools for independent consultants to track client relationships English Copper, HoneyBook, HubSpot and Pipedrive, tied
how can a small business keep track of customer conversations English Zoho CRM
how to follow up with sales leads before they go cold English No brand recommended
spreadsheets vs crm software for small sales teams English HubSpot and Pipedrive, tied
¿Cuál es el mejor software CRM para pequeñas empresas? Spanish HubSpot, Pipedrive and Zoho CRM, tied
Gestión de las relaciones con los clientes para pequeñas empresas Spanish HubSpot, Pipedrive, Salesforce and Zoho CRM, tied
¿Cómo puede una pequeña empresa hacer un seguimiento de las conversaciones con sus clientes? Spanish HubSpot
¿Cómo puedo evitar perder oportunidades de venta después del primer contacto? Spanish HubSpot
Seguimiento manual de ventas o CRM para equipos pequeños Spanish HubSpot

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured