Leader
81Heralded Score, range 78–83
The most visible CRM tools in Europe, October 2026
Most cited source
98citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
They agree
Every engine names the same top three.
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 81 , range 78–83 | 81#1 | 81
| 89% | 54% | | First reading | |
| 2 | | New entry | 73 , range 69–76 | 73#2 | 73
| 75% | 44% | | First reading | |
| 3 | | New entry | 51 , range 47–56 | 51#3 | 51
| 48% | 30% | | First reading | |
| 4 | | New entry | 32 , range 27–35 | 32#4 | 32
| 23% | 7% | | First reading | |
| 5 | | New entry | 17 , range 9–30 | 17#5 | 17
| 15% | 4% | | First reading | |
| 6 | | New entry | 11 , range 8–24 | 11#6 | 11
| 10% | 6% | | First reading | |
| 7 | | New entry | 8 , range 6–15 | 8#7 | 8
| 8% | 4% | | First reading | |
| 8 | | New entry | 8 , range 6–14 | 8#8 | 8
| 8% | 4% | | First reading | |
| 9 | | New entry | 7 , range 5–11 | 7#9 | 7
| 7% | 4% | | First reading | |
| 10 | | New entry | 7 , range 5–11 | 7#10 | 7
| 7% | 3% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Directory | 2.1% | 3 of 4 | 2 | 11 |
| 12 | | Vendor site | 1.9% | 1 of 4 | 5 | 2 |
| 13 | | Media | 1.7% | 2 of 4 | 2 | 13 |
| 14 | | Community | 2.1% | 1 of 4 | 5 | Not read |
| 15 | | Vendor site | 2.1% | 3 of 4 | 1 | 1 |
| 16 | | Review site | 1.9% | 1 of 4 | 2 | 3 |
| 17 | | Review site | 1.7% | 1 of 4 | 2 | Not read |
| 18 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 19 | | Media | 1.7% | 1 of 4 | 2 | Not read |
| 20 | | Vendor site | 1.4% | 2 of 4 | 1 | 4 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Quel est le meilleur logiciel CRM pour les petites entreprises ? | French | |
| La gestion de la relation client pour les petites entreprises | French | |
| Comment une petite entreprise peut-elle suivre ses échanges avec ses clients ? | French | |
| Comment éviter de perdre des prospects après un premier contact ? | French | No brand recommended |
| Suivi manuel des ventes ou CRM pour les petites équipes ? | French | |
| E-mails et tableurs ou CRM pour les petites équipes commerciales ? | French | |
| Quelles alternatives aux tableurs pour suivre les prospects ? | French | |
| Quelles alternatives au suivi manuel des clients pour les petites entreprises ? | French | |
| J’ai une entreprise de cinq personnes. Quel CRM puis-je utiliser pour gérer mes clients ? | French | |
| Je dirige une équipe commerciale de trois personnes et je voudrais que nous suivions nos contacts. | French | |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.