The most visible CRM tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

HubSpot

81Heralded Score, range 78–83

Most cited source

youtube.com

98citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
31 Pipeline CRM US New entry 2 , range 2–4 2#31
2
  • : score 2 · #31
2% 0% None First reading
32 Act! US New entry 2 , range 1–4 2#32
2
  • : score 2 · #32
2% 0% None First reading
33 Bonsai US New entry 2 , range 1–4 2#33
2
  • : score 2 · #33
1% 1% First reading
34 Intercom US New entry 2 , range 1–4 2#34
2
  • : score 2 · #34
2% 0% None First reading
35 Microsoft Dynamics 365 US New entry 2 , range 1–4 2#35
2
  • : score 2 · #35
2% 0% First reading
36 ActiveCampaign US New entry 2 , range 1–4 2#36
2
  • : score 2 · #36
1% 0% First reading
37 Simplicate NL New entry 2 , range 1–3 2#37
2
  • : score 2 · #37
1% 0% None First reading
38 Vtiger IN New entry 2 , range 1–3 2#38
2
  • : score 2 · #38
1% 0% None First reading
39 Nimble US New entry 2 , range 1–3 2#39
2
  • : score 2 · #39
1% 0% None First reading
40 Odoo BE New entry 2 , range 1–3 2#40
2
  • : score 2 · #40
1% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 13.1% 2 of 4 60 Not read
2 reddit.com Community 7.9% 3 of 4 25 7
3 linkedin.com Social 3.6% 2 of 4 18 Not read
4 techradar.com Media 4.3% 4 of 4 7 11
5 hackceleration.com Consultancy 3.3% 4 of 4 2 6
6 axisconsulting.io Consultancy 3.1% 3 of 4 1 9
7 airtable.com Community 1.9% 2 of 4 6 1
8 slack.com Vendor site 2.9% 2 of 4 1 8
9 europa.eu Regulator 0.7% 1 of 4 9 Not read
10 bedrijfssoftwaregids.nl Review site 1.4% 1 of 4 3 15

Questions asked

QuestionLanguageMost recommended
best crm software for small business sales teams English HubSpot, Pipedrive and Zoho CRM, tied
crm tools for independent consultants to track client relationships English Copper, folk, HubSpot and Pipedrive, tied
how can a small business keep track of customer conversations English HighLevel, HubSpot and Zoho CRM, tied
how to follow up with sales leads before they go cold English HubSpot and Salesforce, tied
spreadsheets vs crm software for small sales teams English Pipedrive

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured