Leader
81Heralded Score, range 78–83
The most visible CRM tools in Europe, October 2026
Most cited source
98citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
They agree
Every engine names the same top three.
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | Zarina CRM | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 13.1% | 2 of 4 | 60 | Not read |
| 2 | | Community | 7.9% | 3 of 4 | 25 | 7 |
| 3 | | Social | 3.6% | 2 of 4 | 18 | Not read |
| 4 | | Media | 4.3% | 4 of 4 | 7 | 11 |
| 5 | | Consultancy | 3.3% | 4 of 4 | 2 | 6 |
| 6 | | Consultancy | 3.1% | 3 of 4 | 1 | 9 |
| 7 | | Community | 1.9% | 2 of 4 | 6 | 1 |
| 8 | | Vendor site | 2.9% | 2 of 4 | 1 | 8 |
| 9 | | Regulator | 0.7% | 1 of 4 | 9 | Not read |
| 10 | | Review site | 1.4% | 1 of 4 | 3 | 15 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| E-mails en spreadsheets of een CRM voor kleine salesteams? | Dutch | |
| Alternatieven voor spreadsheets om leads bij te houden | Dutch | |
| Alternatieven voor het handmatig bijhouden van klanten voor kleine bedrijven | Dutch | |
| Ik heb een bedrijf met vijf medewerkers. Welk CRM kan ik gebruiken om mijn klanten te beheren? | Dutch | |
| Ik geef leiding aan een salesteam van drie personen en wil dat we onze contacten bijhouden. | Dutch | |
| best crm software for small business sales teams | English | |
| crm tools for independent consultants to track client relationships | English | |
| how can a small business keep track of customer conversations | English | |
| how to follow up with sales leads before they go cold | English | |
| spreadsheets vs crm software for small sales teams | English | |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.