Leader
83%of answers name it
The most visible B2B CRM tools on Google AI Overviews, October 2026
Most cited source
19citations
From Google AI Overviews
Where engines disagree most
One engine
This page reads Google AI Overviews only. Set Engine to All to compare them.
Brands
| Rank | Brand | Heralded Score | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|
| 1#1 overall | | 83 , range 71–91 | 83% | 63% | None | First reading | |
| 2#2 overall | | 74 , range 52–85 | 71% | 46% | | First reading | |
| 3#3 overall | | 70 , range 46–81 | 63% | 42% | None | First reading | |
| 4#4 overall | | 52 , range 37–75 | 50% | 29% | None | First reading | |
| = 5#5 overall | | 23 , range 11–42 | 13% | 8% | | First reading | |
| = 5#5 overall | | 23 , range 14–41 | 21% | 0% | None | First reading | |
| 7#7 overall | | 20 , range 11–39 | 17% | 0% | None | First reading | |
| 8#8 overall | | 16 , range 3–37 | 13% | 0% | None | First reading | |
| – | | Too few answers | 4% | 4% | None | First reading | |
| – | | Too few answers | 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Reference | 4.2% | 1 of 4 | 1 | 0 |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| best CRM software for a SaaS company | English | |
| CRM software recommendations for a sales director | English | |
| top CRM software | English | |
| how to choose CRM software | English | No brand recommended |
| what to look for in CRM software | English | No brand recommended |
| CRM software for a team of 20 to 200 | English | |
| CRM software that integrates with Gmail | English | |
| CRM software with GDPR-compliant hosting | English | No brand recommended |
| CRM software for manufacturing | English | |
| most reliable CRM software | English | |
Each engine's top three
Google AI Overviews
- 1
HubSpot
- 2
Salesforce
- 3
Zoho CRM
Related leaderboards
Method
Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.