The most visible American B2B CRM tools on Google AI Mode, October 2026

October 2026 · 12 questions asked in English, worldwide · Google AI Mode · 24 answers read

Leader

HubSpot

92%of answers name it

Most cited source

youtube.com

21citations

From Google AI Mode

Where engines disagree most

One engine

This page reads Google AI Mode only. Set Engine to All to compare them.

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
= 1#1 overall HubSpot US 82 , range 71–90 92% 50% First reading
= 1#1 overall Pipedrive US 82 , range 70–90 88% 54% First reading
3#3 overall Salesforce US 77 , range 59–86 83% 42% First reading
4#5 overall Freshsales US 34 , range 19–50 21% 17% First reading
5#6 overall Insightly US 32 , range 17–48 21% 13% First reading
6#7 overall ActiveCampaign US 27 , range 13–44 13% 13% First reading
7#8 overall Copper US 23 , range 11–42 13% 8% First reading
= 8#10 overall Microsoft Dynamics 365 US 16 , range 3–37 13% 0% First reading
= 8#10 overall NetSuite CRM US 16 , range 3–37 13% 0% First reading
– Agile CRM US Too few answers 0% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 41.7% 1 of 4 13 6
2Withheld. Run a full Snapshot to see it.
3 reddit.com Community 29.2% 1 of 4 4 16
4Withheld. Run a full Snapshot to see it.
5 hubspot.com Brand site 16.7% 1 of 4 3 3
6Withheld. Run a full Snapshot to see it.
7 zapier.com Vendor site 16.7% 1 of 4 1 6
8Withheld. Run a full Snapshot to see it.
9 zoominfo.com Vendor site 12.5% 1 of 4 2 9
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best CRM software for a SaaS company English Close, HubSpot, Pipedrive and Salesforce, tied
CRM software recommendations for a sales director English Copper, HubSpot, Pipedrive and Salesforce, tied
top CRM software English HubSpot, Pipedrive and Salesforce, tied
how to choose CRM software English Creatio, Freshsales, HubSpot, Less Annoying CRM, Pipedrive and Salesforce, tied
what to look for in CRM software English No brand recommended
CRM software for a team of 20 to 200 English HubSpot, Insightly and Pipedrive, tied
CRM software that integrates with Gmail English Streak
CRM software with GDPR-compliant hosting English Pipedrive
CRM software for manufacturing English Pipedrive
most reliable CRM software English Salesforce

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured