Leader
46Heralded Score, range 38–58
The most visible conversational AI platforms in Spain, October 2026
Most cited source
11citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 1% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 8.3% | 2 of 4 | 10 | Not read |
| 2 | | Social | 8.3% | 1 of 4 | 9 | Not read |
| 3 | | Vendor site | 1.7% | 1 of 4 | 3 | Not read |
| 4 | | Vendor site | 3.3% | 1 of 4 | 3 | Not read |
| 5 |  amazon.com | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 6 | | Vendor site | 3.3% | 2 of 4 | 1 | 9 |
| 7 | | Regulator | 1.7% | 1 of 4 | 2 | Not read |
| 8 | | Social | 3.3% | 1 of 4 | 2 | Not read |
| 9 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 10 | | Industry authority | 1.7% | 1 of 4 | 2 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| ¿Qué puede usar un equipo de atención al cliente para responder preguntas con un chat de IA? | Spanish | |
| ¿Qué plataforma ayuda a una empresa a crear un chatbot para atender conversaciones con clientes? | Spanish | No brand recommended |
| ¿Qué debería usar una tienda online para gestionar automáticamente los chats con sus clientes? | Spanish | |
| ¿Cómo puede una empresa incorporar un chat con IA a su servicio de atención al cliente? | Spanish | No brand recommended |
| ¿Cómo puedo crear un chatbot que responda preguntas sobre nuestros productos? | Spanish | |
| ¿Cómo podemos reducir los chats de clientes que se quedan sin respuesta fuera del horario comercial? | Spanish | No brand recommended |
| ¿Cómo puedo enseñar a un chatbot de IA a responder usando la información de nuestro centro de ayuda? | Spanish | No brand recommended |
| ¿Cómo puede un equipo de atención al cliente derivar a una persona los chats complejos que empieza un bot? | Spanish | No brand recommended |
| ¿Deberíamos usar un solo chatbot de IA para ventas y soporte, o tener bots separados? | Spanish | No brand recommended |
| ¿Qué funciona mejor para la atención al cliente: un chatbot de IA o uno basado en respuestas programadas? | Spanish | No brand recommended |
Each engine's top three
Google AI Mode
Gemini
- 1
Zendesk AI
- = 2
Botpress
- = 2
Fin AI Agent
Google AI Overviews
- 1
- 2
Chatfuel
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.