The most visible conversational AI platforms in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Zendesk AI

46Heralded Score, range 38–58

Most cited source

youtube.com

11citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Botpress

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– HubSpot Customer Agent US Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– Hubtype ES Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– IBM watsonx Assistant US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Inbenta ES Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Infobip HR Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Jira Service Management AU Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– Jotform AI Chatbot US Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– Kaily Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– Kore.ai US Unranked Too few answers Not measured
–
  • : Unranked
1% 1% None First reading
– Landbot ES Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 marketiking.es Unclassified 3.3% 1 of 4 2 Not read
12 ssrn.com Reference 1.7% 1 of 4 2 Not read
13 actionagents.co Vendor site 1.7% 1 of 4 1 Not read
14 aepd.es Regulator 1.7% 1 of 4 1 Not read
15 aerochat.ai Vendor site 1.7% 1 of 4 1 Not read
16 allbusiness.com Media 1.7% 1 of 4 1 Not read
17 altahq.com Vendor site 1.7% 1 of 4 1 Not read
18 aoc.cat Vendor site 1.7% 1 of 4 1 Not read
19 askyourfaq.com Vendor site 1.7% 1 of 4 1 Not read
20 aunoa.ai Vendor site 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
can one conversational ai platform handle website chat and messaging? English Crisp, Fin AI Agent and Zendesk AI, tied
how does an ai chatbot compare with adding more live support agents? English No brand recommended
what can replace a manual faq for answering customer questions? English CustomGPT, Fin AI Agent, HubSpot Customer Agent, HubSpot Service Hub and Zendesk AI, tied
how can we replace a basic website chatbot that cannot answer follow-up questions? English Ada, Chatbase, Fin AI Agent, Kore.ai, OpenAI Assistants, Voiceflow and Zendesk AI, tied
what can replace agents answering the same customer questions all day? English Tidio and Zendesk AI, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured