Leader
31Heralded Score, range 24–64
The most visible conversational AI platforms in Spain, October 2026
Most cited source
3citations
From ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 31 , range 24–64 | 46#1 | 5#9 | 31
| 33% | 9% | | First reading | |
| 2 | | New entry | 24 , range 19–57 | 38#2 | 0= #14 | 24
| 21% | 7% | None | First reading | |
| 3 | | New entry | 17 , range 4–51 | 21#3 | 9#5 | 17
| 11% | 4% | | First reading | |
| 4 | | New entry | 15 , range 2–48 | 8#5 | 28#1 | 15
| 10% | 1% | None | First reading | |
| 5 | | New entry | 12 , range 1–45 | 4#12 | 25#2 | 12
| 5% | 2% | None | First reading | |
| 6 | | New entry | 8 , range 3–49 | 12#4 | 0= #14 | 8
| 8% | 2% | None | First reading | |
| 7 | | New entry | 7 , range 1–41 | 3#13 | 15#3 | 7
| 4% | 0% | | First reading | |
| 8 | | New entry | 7 , range 1–47 | 6#9 | 7= #6 | 7
| 4% | 3% | None | First reading | |
| 9 | | New entry | 5 , range 1–46 | 5#11 | 6#8 | 5
| 5% | 1% | None | First reading | |
| 10 | | New entry | 5 , range 2–47 | 7#6 | 0= #14 | 5
| 6% | 1% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Vendor site | 1.7% | 1 of 4 | 3 | Not read |
| 2 | | Vendor site | 3.3% | 1 of 4 | 3 | Not read |
| 3 |  amazon.com | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 4 | | Vendor site | 3.3% | 2 of 4 | 1 | 9 |
| 5 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 6 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 7 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 8 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 9 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 10 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| can one conversational ai platform handle website chat and messaging? | English | |
| how does an ai chatbot compare with adding more live support agents? | English | No brand recommended |
| what can replace a manual faq for answering customer questions? | English | |
| how can we replace a basic website chatbot that cannot answer follow-up questions? | English | |
| what can replace agents answering the same customer questions all day? | English | |
Each engine's top three
Google AI Mode
Gemini
- 1
Zendesk AI
- = 2
Botpress
- = 2
Fin AI Agent
Google AI Overviews
- 1
- 2
Chatfuel
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.