The most visible conversational AI platforms in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Zendesk AI

38Heralded Score, range 31–48

Most cited source

youtube.com

12citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Botpress

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Chatling Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Chatwoot IN Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Cognigy DE Unranked Too few answers Not measured
–
  • : Unranked
3% 0% None First reading
– ConvoIQ Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– Dante AI GB Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Decagon US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– DRUID AI RO Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– eDesk IE Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– Fini ES Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Freddy AI IN Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 8.3% 2 of 4 12 Not read
2 openai.com Vendor site 6.7% 1 of 4 4 1
3 linkedin.com Social 3.3% 1 of 4 5 Not read
4 shopify.com Vendor site 3.3% 2 of 4 5 Not read
5 europa.eu Regulator 1.7% 1 of 4 4 Not read
6 instagram.com Social 3.3% 1 of 4 4 Not read
7 nber.org Reference 1.7% 1 of 4 2 Not read
8 netstrategy.it Consultancy 3.3% 1 of 4 2 Not read
9 researchgate.net Community 3.3% 2 of 4 1 1
10 sciencedirect.com Reference 1.7% 1 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
Cosa può usare un team di assistenza per rispondere alle domande dei clienti con una chat basata sull’IA? Italian Fin AI Agent, Salesforce Agentforce, Salesforce Service Cloud and Zendesk AI, tied
Quale piattaforma aiuta un’azienda a creare un chatbot per le conversazioni con i clienti? Italian Microsoft Copilot Studio
Cosa può usare un negozio online per gestire automaticamente le chat con i clienti? Italian ManyChat, Tidio, Trengo and Zendesk AI, tied
Come può un’azienda integrare una chat basata sull’IA nel servizio clienti? Italian No brand recommended
Come posso creare un chatbot che risponda alle domande sui nostri prodotti? Italian Botpress
Come possiamo ridurre le chat dei clienti senza risposta fuori dall’orario di lavoro? Italian No brand recommended
Come posso insegnare a un chatbot basato sull’IA a rispondere usando il nostro centro assistenza? Italian Zendesk AI
Come può un team di assistenza passare a una persona le chat complesse gestite da un bot? Italian No brand recommended
È meglio usare un unico chatbot basato sull’IA per vendite e assistenza o bot separati? Italian No brand recommended
Per il servizio clienti, funziona meglio un chatbot basato sull’IA o un bot con risposte preimpostate? Italian No brand recommended

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured