The most visible conversational AI platforms in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Zendesk AI

38Heralded Score, range 31–48

Most cited source

openai.com

7citations

From ChatGPT

Where engines disagree most

Botpress

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Zendesk AI DK New entry 38 , range 31–48 38#1
38
  • : score 38 · #1
35% 11% None First reading
2 Fin AI Agent US New entry 33 , range 18–42 33#2
33
  • : score 33 · #2
27% 7% None First reading
3 HubSpot Service Hub US New entry 12 , range 6–34 12#3
12
  • : score 12 · #3
16% 0% None First reading
4 Botpress CA New entry 10 , range 4–34 10#4
10
  • : score 10 · #4
13% 2% None First reading
5 Salesforce Service Cloud US New entry 7 , range 3–32 7#5
7
  • : score 7 · #5
9% 2% None First reading
6 Voiceflow CA New entry 7 , range 3–31 7#6
7
  • : score 7 · #6
11% 0% None First reading
7 Tidio US New entry 7 , range 2–32 7#7
7
  • : score 7 · #7
8% 2% None First reading
8 Microsoft Copilot Studio US New entry 7 , range 2–31 7#8
7
  • : score 7 · #8
8% 2% First reading
9 CustomGPT US New entry 6 , range 3–31 6#9
6
  • : score 6 · #9
9% 0% None First reading
10 ManyChat US New entry 6 , range 2–31 6#10
6
  • : score 6 · #10
7% 2% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 openai.com Vendor site 6.7% 1 of 4 4 1
2 shopify.com Vendor site 3.3% 2 of 4 5 Not read
3 sendpulse.com Vendor site 3.3% 2 of 4 2 Not read
4 servicenow.com Vendor site 3.3% 2 of 4 2 Not read
5 aerochat.ai Vendor site 1.7% 1 of 4 1 Not read
6 affine.pro Vendor site 1.7% 1 of 4 1 Not read
7 bettermode.com Vendor site 1.7% 1 of 4 1 Not read
8 callcenterstudio.com Vendor site 1.7% 1 of 4 1 Not read
9 cevmal.com Vendor site 1.7% 1 of 4 1 Not read
10 chatix.app Vendor site 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Can one conversational AI platform handle website chat and messaging? English Fin AI Agent and Zendesk AI, tied
How does an AI chatbot compare with adding more live support agents? English No brand recommended
What can replace a manual FAQ for answering customer questions? English No brand recommended
How can we replace a basic website chatbot that cannot answer follow-up questions? English No brand recommended
What can replace agents answering the same customer questions all day? English Fin AI Agent and Zendesk AI, tied

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured