The most visible conversational AI platforms in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Zendesk AI

42Heralded Score, range 39–46

Most cited source

youtube.com

62citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Botpress

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
11 Microsoft Copilot Studio US New entry 4 , range 2–6 4#11
4
  • : score 4 · #11
4% 0% First reading
12 eesel AI CA New entry 3 , range 2–5 3#12
3
  • : score 3 · #12
4% 0% None First reading
13 Google Dialogflow US New entry 3 , range 2–5 3#13
3
  • : score 3 · #13
3% 0% None First reading
14 Freshchat IN New entry 2 , range 2–4 2#14
2
  • : score 2 · #14
2% 0% None First reading
15 Cognigy DE New entry 2 , range 1–4 2#15
2
  • : score 2 · #15
2% 0% None First reading
16 Ada CA New entry 2 , range 1–4 2#16
2
  • : score 2 · #16
2% 0% None First reading
17 Landbot ES New entry 2 , range 1–4 2#17
2
  • : score 2 · #17
2% 0% None First reading
18 Respond.io HK New entry 2 , range 1–4 2#18
2
  • : score 2 · #18
1% 0% None First reading
19 Rasa DE New entry 2 , range 1–3 2#19
2
  • : score 2 · #19
1% 0% None First reading
20 Kore.ai US New entry 1 , range 1–3 1#20
1
  • : score 1 · #20
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 6.2% 2 of 4 55 Not read
2 openai.com Vendor site 6.7% 3 of 4 22 1
3 linkedin.com Social 6.4% 2 of 4 30 Not read
4 gorgias.com Vendor site 2.1% 2 of 4 11 Not read
5 sciencedirect.com Reference 2.4% 1 of 4 6 1
6 shopify.com Vendor site 1.7% 3 of 4 11 Not read
7 sobot.io Vendor site 1.9% 1 of 4 4 Not read
8 chatbot.com Vendor site 2.4% 3 of 4 6 Not read
9 instagram.com Social 1.4% 1 of 4 9 Not read
10 reddit.com Community 2.6% 2 of 4 10 Not read

Questions asked

QuestionLanguageMost recommended
Quel outil une équipe support peut-elle utiliser pour répondre aux questions des clients avec un chatbot IA ? French Zendesk AI
Quelle plateforme permet à une entreprise de créer un chatbot pour échanger avec ses clients ? French Botpress, Fin AI Agent, ManyChat and Zendesk AI, tied
Quel outil une boutique en ligne peut-elle utiliser pour gérer automatiquement les conversations avec ses clients ? French Zendesk AI
Comment une entreprise peut-elle intégrer un chatbot IA à son service client ? French No brand recommended
Comment créer un chatbot capable de répondre aux questions sur nos produits ? French Botpress
Comment réduire le nombre de conversations clients sans réponse en dehors des heures d'ouverture ? French No brand recommended
Comment apprendre à un chatbot IA à répondre à partir de notre centre d'aide ? French No brand recommended
Comment une équipe support peut-elle transférer les conversations complexes du bot à un conseiller ? French No brand recommended
Vaut-il mieux utiliser un seul chatbot IA pour les ventes et le support, ou des bots distincts ? French No brand recommended
Qu'est-ce qui fonctionne le mieux pour le service client : un chatbot IA ou un bot à réponses prédéfinies ? French No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured