The most visible conversational AI platforms in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Zendesk AI

42Heralded Score, range 39–46

Most cited source

youtube.com

62citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Botpress

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Zendesk AI DK New entry 42 , range 39–46 42#1
42
  • : score 42 · #1
46% 12% None First reading
2 Fin AI Agent US New entry 36 , range 34–40 36#2
36
  • : score 36 · #2
32% 10% None First reading
3 Botpress CA New entry 12 , range 8–24 12#3
12
  • : score 12 · #3
13% 3% None First reading
4 HubSpot Service Hub US New entry 8 , range 6–15 8#4
8
  • : score 8 · #4
12% 1% None First reading
5 Salesforce Service Cloud US New entry 8 , range 6–12 8#5
8
  • : score 8 · #5
10% 1% None First reading
6 Chatbase US New entry 7 , range 5–10 7#6
7
  • : score 7 · #6
8% 2% None First reading
7 Voiceflow CA New entry 6 , range 4–9 6#7
6
  • : score 6 · #7
8% 1% None First reading
8 ManyChat US New entry 6 , range 4–9 6#8
6
  • : score 6 · #8
7% 2% None First reading
9 Salesforce Agentforce US New entry 5 , range 3–7 5#9
5
  • : score 5 · #9
5% 1% None First reading
10 CustomGPT US New entry 4 , range 3–6 4#10
4
  • : score 4 · #10
5% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 gartner.com Industry authority 1.7% 2 of 4 9 Not read
12 edesk.com Vendor site 1.7% 3 of 4 8 Not read
13 europa.eu Regulator 0.7% 1 of 4 9 Not read
14 facebook.com Social 1.4% 1 of 4 8 Not read
15 nber.org Reference 1.2% 1 of 4 3 Not read
16 ssrn.com Reference 1.4% 1 of 4 3 Not read
17 interceptofflorida.com Vendor site 1.7% 1 of 4 1 Not read
18 aerochat.ai Vendor site 1.4% 1 of 4 1 Not read
19 callcenterstudio.com Vendor site 1.4% 1 of 4 1 Not read
20 omnichat.ai Vendor site 1.4% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Can one conversational AI platform handle website chat and messaging? English Fin AI Agent and Zendesk AI, tied
How does an AI chatbot compare with adding more live support agents? English No brand recommended
What can replace a manual FAQ for answering customer questions? English No brand recommended
How can we replace a basic website chatbot that cannot answer follow-up questions? English No brand recommended
What can replace agents answering the same customer questions all day? English Fin AI Agent and Zendesk AI, tied
Welke tool kan een supportteam gebruiken om klantvragen met een AI-chat te beantwoorden? Dutch Fin AI Agent and Zendesk AI, tied
Welk platform helpt een bedrijf een chatbot te bouwen voor klantgesprekken? Dutch Botpress and Zendesk AI, tied
Wat kan een webshop gebruiken om klantchats automatisch af te handelen? Dutch No brand recommended
Hoe kan een bedrijf AI-chat toevoegen aan de klantenservice? Dutch No brand recommended
Hoe bouw ik een chatbot die vragen over onze producten kan beantwoorden? Dutch No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured