The most visible conversational AI platforms in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Zendesk AI

42Heralded Score, range 39–46

Most cited source

g2.com

5citations

From Google AI Overviews

Where engines disagree most

Botpress

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Zendesk AI DK New entry 42 , range 39–46 42#1
42
  • : score 42 · #1
46% 12% None First reading
2 Fin AI Agent US New entry 36 , range 34–40 36#2
36
  • : score 36 · #2
32% 10% None First reading
3 Botpress CA New entry 12 , range 8–24 12#3
12
  • : score 12 · #3
13% 3% None First reading
4 HubSpot Service Hub US New entry 8 , range 6–15 8#4
8
  • : score 8 · #4
12% 1% None First reading
5 Salesforce Service Cloud US New entry 8 , range 6–12 8#5
8
  • : score 8 · #5
10% 1% None First reading
6 Chatbase US New entry 7 , range 5–10 7#6
7
  • : score 7 · #6
8% 2% None First reading
7 Voiceflow CA New entry 6 , range 4–9 6#7
6
  • : score 6 · #7
8% 1% None First reading
8 ManyChat US New entry 6 , range 4–9 6#8
6
  • : score 6 · #8
7% 2% None First reading
9 Salesforce Agentforce US New entry 5 , range 3–7 5#9
5
  • : score 5 · #9
5% 1% None First reading
10 CustomGPT US New entry 4 , range 3–6 4#10
4
  • : score 4 · #10
5% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 g2.com Review site 1.2% 1 of 4 2 Not read
2 capterra.co.il Review site 0.2% 1 of 4 1 Not read
3 capterra.co.uk Review site 0.2% 1 of 4 1 Not read
4 capterra.com Review site 0.2% 1 of 4 1 Not read
5 foxeet.fr Review site 0.2% 1 of 4 1 Not read
6 getapp.ca Review site 0.2% 1 of 4 1 Not read
7 getapp.co.uk Review site 0.2% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Can one conversational AI platform handle website chat and messaging? English Fin AI Agent and Zendesk AI, tied
How does an AI chatbot compare with adding more live support agents? English No brand recommended
What can replace a manual FAQ for answering customer questions? English No brand recommended
How can we replace a basic website chatbot that cannot answer follow-up questions? English No brand recommended
What can replace agents answering the same customer questions all day? English No brand recommended
¿Qué puede usar un equipo de atención al cliente para responder preguntas con un chat de IA? Spanish Fin AI Agent, Salesforce Agentforce, Salesforce Service Cloud and Zendesk AI, tied
¿Qué plataforma ayuda a una empresa a crear un chatbot para atender conversaciones con clientes? Spanish No brand recommended
¿Qué debería usar una tienda online para gestionar automáticamente los chats con sus clientes? Spanish ManyChat and Zendesk AI, tied
¿Cómo puede una empresa incorporar un chat con IA a su servicio de atención al cliente? Spanish No brand recommended
¿Cómo puedo crear un chatbot que responda preguntas sobre nuestros productos? Spanish No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured