The most visible antivirus apps in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Most cited source

youtube.com

151citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

Malwarebytes

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Emsisoft NZ Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Lookout US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– MacKeeper UA Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Scanguard GB Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– TG Soft Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Trend Micro JP Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– VIPRE US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Webroot US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– ZoneAlarm US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 16.7% 3 of 4 119 Not read
2 google.com Vendor site 13.3% 4 of 4 65 Not read
3 apple.com Vendor site 12.9% 4 of 4 72 Not read
4 av-test.org Review site 9.8% 4 of 4 27 10
5 ncsc.gov.uk Regulator 7.1% 4 of 4 24 4
6 reddit.com Community 10.2% 3 of 4 41 11
7 facebook.com Social 6.4% 2 of 4 26 Not read
8 cisa.gov Regulator 3.8% 1 of 4 12 Not read
9 quora.com Community 4.0% 2 of 4 20 Not read
10 av-comparatives.org Review site 3.8% 3 of 4 13 8

Questions asked

QuestionLanguageMost recommended
do i need antivirus protection if i only download apps from official stores English Microsoft Defender
what can replace relying on built-in security to protect my laptop English Malwarebytes
how can i replace separate security apps with one for my devices English Microsoft Defender
i work remotely and need to protect my laptop on public wi-fi English No brand recommended
i have children using shared devices and need to block unsafe downloads English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured