Leader
90%of answers name it
The most visible accounting tools, October 2026
Most cited source
55citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Heralded Score | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|
| 1 | | 86 , range 80–90 | 90% | 65% | | First reading | |
| 2 | | 76 , range 70–81 | 76% | 46% | | First reading | |
| 3 | | 56 , range 46–70 | 54% | 30% | | First reading | |
| 4 | | 51 , range 43–65 | 46% | 31% | | First reading | |
| 5 | | 50 , range 43–65 | 48% | 28% | | First reading | |
| 6 | | 40 , range 34–48 | 32% | 21% | | First reading | |
| 7 | | 28 , range 19–36 | 16% | 10% | | First reading | |
| 8 | | 15 , range 10–27 | 6% | 5% | | First reading | |
| 9 | | 12 , range 5–22 | 4% | 3% | | First reading | |
| 10 | | 11 , range 6–17 | 4% | 2% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Review site | 11.5% | 3 of 4 | 3 | 0 |
| 2 | Withheld. Run a full Snapshot to see it. | |||||
| 3 | | Review site | 4.2% | 2 of 4 | 4 | 0 |
| 4 | Withheld. Run a full Snapshot to see it. | |||||
| 5 | Withheld. Run a full Snapshot to see it. | |||||
| 6 | | Review site | 2.1% | 1 of 4 | 1 | 0 |
| 7 | | Review site | 1.0% | 1 of 4 | 2 | 0 |
| 8 | Withheld. Run a full Snapshot to see it. | |||||
| 9 | | Review site | 1.0% | 1 of 4 | 1 | 0 |
| 10 | | Review site | 1.0% | 1 of 4 | 1 | 0 |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| best accounting software for a small business company | English | |
| accounting software recommendations for a founder | English | |
| top accounting software | English | |
| how to choose accounting software | English | |
| what to look for in accounting software | English | No brand recommended |
| accounting software for a team of 20 to 200 | English | |
| accounting software that integrates with Stripe | English | |
| accounting software with GDPR-compliant hosting | English | |
| accounting software for construction | English | |
| most reliable accounting software | English | |
Each engine's top three
Google AI Mode
- 1
QuickBooks
- 2
Xero
- 3
FreshBooks
Gemini
- 1
- 2
Sage
- 3
Google AI Overviews
- 1
- 2
- 3
Zoho Books
ChatGPT
- 1
- 2
- 3
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Method
Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.