The most visible CRM tools on Google AI Overviews, October 2026

October 2026 · 12 questions asked in English, worldwide · Google AI Overviews · 24 answers read

Leader

HubSpot

83%of answers name it

Most cited source

youtube.com

19citations

From Google AI Overviews

Where engines disagree most

One engine

This page reads Google AI Overviews only. Set Engine to All to compare them.

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
– Apptivo US Too few answers 0% 0% None First reading
– Attio GB Too few answers 4% 0% First reading
– Bigin IN Too few answers 0% 0% First reading
– Brevo FR Too few answers 4% 0% First reading
– ChetsCRM Too few answers 0% 0% None First reading
– ClientNest Too few answers 0% 0% None First reading
– Close US Too few answers 0% 0% First reading
– Copper US Too few answers 4% 0% First reading
– Creatio US Too few answers 8% 0% First reading
– Eggy CRM Elite - Self-Hosted PHP CRM Too few answers 0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 45.8% 1 of 4 10 17
2 reddit.com Community 37.5% 1 of 4 8 29
3 zapier.com Vendor site 33.3% 1 of 4 1 8
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 uschamber.com Unclassified 16.7% 1 of 4 3 5
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9 capsulecrm.com Brand site 12.5% 1 of 4 2 10
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
CRM software with the best support English HubSpot
which CRM software do experts recommend English HubSpot, Pipedrive, Salesforce and Zoho CRM, tied

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured